In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Before committing ourselves to empathizing with others, we must draw clear boundaries to prevent burnout. Empathy comes in various forms, each with its challenges. Affective empathy involves deeply ...

Once considered a universal good, empathy now divides as much as it unites. Empathy has long been viewed as a straightforward strength in leadership, but it has recently become a political flashpoint.