Add Yahoo as a preferred source to see more of our stories on Google. Saint Laurent and Everlast are ready to rumble. The two brands—heavyweights in their respective fields—have joined forces to ...

Artificial intelligence has been making its way into sports wearables thanks to PiQ Sport Intelligence. Now it has teamed with Everlast, the world leader in boxing gear, to bring its technology to ...

Ironically, wearing G-Shock’s new Everlast collaboration watch will be difficult to pull off while wearing boxing gloves. However, the watch is certainly appropriate for the boxing ring or gym not ...

The making of a boxing champion isn’t all about footwork. When it comes to marketing, branding and landing endorsements, legwork is also essential for success in the highly competitive fight business ...

NEW YORK--(BUSINESS WIRE)--Everlast, the leader in fight sports, announced the newest boxer joining the brand’s roster of elite athletes, Nico Ali Walsh. Ali Walsh is the grandson of boxing legend and ...

Saint Laurent and Everlast are ready to rumble. The two brands—heavyweights in their respective fields—have joined forces to create a new capsule collection of luxury boxing gear and apparel. But the ...