Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of ...

Your ultimate goal is to drive people to your website, yet the first task involves getting noticed. Companies for services and products try a variety of tactics, that include e-mail correspondence, ...

In an undated handout photo, an interstitial banner ad, which sits between a user and an article on a website. In the 20 years since their introduction, banner ads, the precursor to interstitial ads, ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...