Adience, a B2B market research agency, joined industry leaders at the 2024 MRS B2B Conference to examine the future of B2B market research. This year’s focus - how combining human insight with ...

The knowledge management startup Stravito AB is using artificial intelligence to transform how companies generate insights from their consumer research. Now, with Stravito AI Personas, the company ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

How has the STANY conference evolved over the years, and what makes this 89th Annual Conference unique? Over the years, the STANY Conference has evolved significantly. When I first started out, it was ...