The influence of non-GMO claims on purchase intent is declining, while claims such as “no artificial ingredients,” “natural flavors” and “no added sugar” are more impactful, Carla Saunders, senior ...

Lawsuits alleging greenwashing are on the rise, targeting companies emphasizing environmentally conscious business practices and promoting environmental benefits of goods or services. As consumers ...

Rising consumer demand for healthier products combined with intensifying scrutiny of better-for-you claims in 2025 by an ...

The posters claimed that the Go Ahead Goodness Bars are ‘Crammed with 100% natural ingredients’, a statement disputed by the ASA, which pointed out that ingredients such as refined sunflower oil and ...