Vertical marketing systems are ways that companies work together to streamline marketing for an entire distribution chain. These types of processes typically reduce costs and increase profit, while ...

Vertical software markets are very 'sticky' which means the LTV of an individual customer can be extremely long. These businesses have high pricing power as customers view their software as mission ...

A vertical market is a group of similar businesses that have a common set of needs for products and services. Customers in the same vertical market have the same types of applications, and they often ...

Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic ...

Segmentation is a marketing technique used by businesses to target a specific type of consumer or section of the marketplace. Horizontal segmentation means selling a product to a wide spectrum of ...

Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...