In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

In today’s social media-fueled era of loyalty and digital communications, we talk a lot about what brand affinity means for restaurants. But what about brand personality? That’s another way ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

You’ve met them at parties: people who are charismatic and have magnetic personalities. They exude that certain something — like authenticity or humor — and engage in a well-balanced cadence of ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Baby Nut, the rebirth of the Mr. Peanut brand personality ...