Marketing Dive

Global ad spending expectations sink on trade war uncertainty: WARC

WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...
Digital Journal

Meta earnings beat market expectations as ads revive

Meta chief Mark Zuckerberg says he is seeing strong engagement across the tech firm’s apps, including its freshly launched Threads that challenges the social media ...
Ad Age

Why CMOs’ unrealistic AI expectations will cause projects to be abandoned

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...
Variety

YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations

Ad spending on YouTube continued at grow at a double-digit clip in the second quarter of 2024, with the Alphabet-owned video platform generating advertising revenue of $8.66 billion in the period, up ...
Ad Age

Alphabet slides after cloud sales fall short of expectations

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...