The other day, I was trying to explain to my 6-year old son what I do at Marketo, and he asked, “What is marketing?” I thought for a second, and said, “Marketing is what you do in business when you ...

You’ve read all the recent Influencer Marketing case studies and are a little jealous of the return other brands are achieving. You would prefer to be the ‘cool kid’ rather than the ‘new kid’ on the ...

It’s often assumed marketing and advertising are the same despite being in different colleges. Though related, the two majors are distinct in their specialties. Professor Mark Wolters, instructor for ...