Organizationally, there are three main ways in which marketers measure the effectiveness of their marketing efforts: an in-house team, media agency services or an external marketing effectiveness ...

In today's dynamic business landscape, the choice of your marketing agency can serve as a linchpin for your brand's success. It's a decision that calls for a thorough understanding of the market and a ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. As the owner of a public relations agency, it may seem ...

US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a ...