Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

Dentists say fluoride remains key to preventing cavities, but toothpaste, mouthwash and nursing water can help if access ...

With an increasing number of natural toothpaste options hitting the market, a common question arises: are fluoride-free toothpastes as effective as their fluoride-containing counterparts? David Okano, ...

Colgate‑Palmolive has agreed to change the packaging and marketing of its children’s toothpaste products following concerns raised by Texas Attorney General Ken Paxton about how fluoride is portrayed.

There have been a lot of questions about fluoride since the Health and Human Services Secretary Robert F. Kennedy called for it to be removed from the water supply. But is fluoride actually good or ...