Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen ...

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4. In October, Google announced the most ...