Wendy’s announced Project Fresh, a four-pillar plan to modernize the brand. The brand is upgrading its tech with new kiosks, app features and faster drive-thrus. Expect refreshed interiors and more ...
DUBLIN, Ohio, Oct. 9, 2025 /PRNewswire/ -- The Wendy's Company ("Wendy's" or the "Company") today unveiled Project Fresh, a comprehensive strategic plan designed to revitalize the brand, reignite ...
Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with four key goals: revitalize the brand, optimize the system, improve ...
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