Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.

Gatorade Lower Sugar and Gatorlyte Longer Lasting are two new products in the Gatorade Advanced Hydration System. Of the ...

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...

Gatorade is changing its iconic recipe in an attempt to please United States Health and Human Services secretary Robert F. Kennedy Jr.

In a recent press release, Gatorade announced it will be expanding its portfolio with an all-new sports drink. Gatorlyte ...

Like the other 2025-26 Gatorade Player of the Year winners, Dudek is now among the elite. Past Gatorade National Girls Cross ...

As Son Heung-min enters what could be the final World Cup of his career, a decision within his long-standing partnership with ...

Karl-Anthony Towns once again entertained media at his post-game press conference after Game 5 win with his Gatorade love.

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on ...