The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

For decades, PG-13-rated films reliably generated the highest box-office earnings. Blockbuster franchises like “Star Wars,” ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching programs that became hits on the broadcast and cable networks in the ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as families gather over the next few weeks for the holidays, this one is for you.

For many, it means weird or cringe, according to NBC. It stemmed from “only in Ohio” memes referencing incidents that happen ...

The Kids Baking Championship co-hosts quizzed each other on Gen Z (and Gen Alpha) slang in a funny new Food Network video.

As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these ...

The cohort's behaviors, values and expectations set them apart from previous generations. Gen Alpha is growing up in an era of heightened health consciousness. As the first generation to come of age ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Zoe Saldaña is trying to understand Gen Alpha. One of her favorite pop culture moments from 2025 was the hype around "6-7," ...