The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

Netflix NFLX is strengthening its brand power through a multi-year global partnership with AB InBev, the world’s largest brewer and the company behind Budweiser, Corona and Stella Artois. The move ...

The Levi’s brand has revealed a multiyear global partnership with Rosé, the 29-year-old chart-topping singer/songwriter and member of the South Korean girl group Blackpink. The partnership supports ...

Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and live price updates.

Uniting the precision of Japanese watchmaking with the disciplined excellence of a Major League Baseball icon.

The collaboration brings together global brands with distinct identities and influence in pickleball, strengthening the PPA ...

CBF and Jordan Brand launch the National Team’s second kit, in a historic partnership rooted in greatnessCredits: Disclosure/Jordan/NikeThe Brazilian National Team and Jordan Brand launched this ...

The Brand Promise Group, a global branding firm headquartered in Ho Chi Minh City, announced its next phase of strategic evolution at the Partners' Briefing, Spring 2026, held on the evening of 06 ...

A new platform designed to foster international collaboration in the beauty industry has launched in Shanghai’s Jing’an ...

Affinity Global, AdTech company enabling advertisers and publishers with AI-enhanced, privacy-friendly cross-funnel consumer ...

A new analysis examines the ROI on HCLTech’s sponsorship at MetLife Stadium. Signage and branding throughout the stadium Naming rights of the southeast corner gate Access to a suite on the 50-yard ...