Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned ...

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a lower target ROAS to adjust the incremental conversion value used to bid for ...

The average U.S. consumer generates about $1,605 per year in advertising value, according to a recent report that analyses and estimates the annual advertising value that different people generate for ...

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control looks like in 2026 on Google’s Ads Decoded podcast.

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve ...

The average U.S. user of Google generates about $1,605 per year in advertising value, according to a recent report that analyzes and estimates the annual advertising value that different people ...

Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.

What does conversion value mean in Google Ads? Before we can discuss Target ROAS bidding, or even ROAS, we need to understand what “conversion value” means in Google Ads. Conversion value typically ...

Google Ads can look deceptively simple from the outside. Pick a few keywords, write a couple of ads, set a budget, and ...