If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...
Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...
Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas ...
Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...
New findings reveal 73% of companies target low-impact keywords, while AI-driven search platforms accelerate demand for intent-based optimization ...
Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...
As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...
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