Let's face it: Box dye hasn't always had the best reputation. Professional color is widely considered the gold standard for achieving your dream shade, but booking a salon appointment isn't always in ...

Whether you’re looking for a style change or need to hide unwanted bleaching, covering up your existing highlights yourself can seem a little intimidating. That’s why I reached out to Kerry Yates, ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...