Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Advertisers have relied on IP addresses as a foundational signal for ad targeting and attribution on connected TV for well over a decade. But, sometimes, foundations crumble. IP addresses are ...

With the invention of the internet years ago, new ways to market to consumers quickly arose—and companies seized the opportunity. Marketers used different means to track interactions to determine when ...

An IP address is a way for every device on a network to be seen. Without IP addresses, it would be impossible for those devices to be located. Think of your computer's IP address like your house's ...