When asked to talk about in-store sampling of products, Sheryl Kirsch, director of advertising for the 55-store Woodbridge, N.J.-based Foodtown Supermarkets chain, recalled the time that ostrich meat ...

The threat of bioterrorism has raised food-safety issues to a new level, especially when considering product sampling. While in-store sampling might appear to be an area of high vulnerability in light ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the ...