Xumo is making a data-driven case that the first screen viewers see when they turn on their televisions may now be the most ...

Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...

If you look at the future of broadcasting as a contest between us (broadcasters) and them (streaming-media-only providers) then it would seem the game is ours to lose. After all, we have a built-in ...

rStream enables creators to monetise content while giving brands real-time, in-stream ad view data. Branded content can appear as pop-ups, audio-triggered ads, or in-chat promotions across Rooter and ...

AI is a transformative force in the media and entertainment industry, reshaping how video is delivered, monetized and consumed. For streaming providers, broadcasters and sports networks, AI has become ...