Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question. Should you email inactive subscribers who haven’t opened or ...

(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, house file hygiene is taking on a new meaning, according to one expert.

Inactive subscribers drag down your engagement metrics, such as open and click rates. When a large segment of your email list disengages, email service providers may interpret your emails as less ...

Are you a print subscriber? Activate your account. By Garett Sloane - 25 min 24 sec ago By Ilyse Liffreing - 2 hours 9 min ago By Ann-Christine Diaz - 2 hours 52 min ago By E.J. Schultz - 3 hours 34 ...

SAN FRANCISCO (AP) — Yahoo is trying to breathe new life into inactive email accounts by giving away the identifications beginning next month. The program announced Wednesday will give Web surfers an ...

Brands face obstacles when seeking to reactivate inactive email subscribers. For one thing, there is no set definition of “inactive subscriber.” And brands have flawed visibility into email engagement ...

Like most people, I get lots of questionable emails. Many are nothing but a phishing attempt, a trick to get me to click on a link that goes to a nefarious website that asks for personal information.

Gmail announced earlier this year that it will begin deleting accounts that have not been signed into for two years. Yahoo Mail has gone even further, cutting off those that have been inactive for one ...

SAN FRANCISCO — Yahoo is allowing people to place claims on inactive email addresses that are being given a second life. The opportunity to request the identifications began Monday and will extend ...

Knowing that you should establish an email win-back program is quite different from knowing how to establish said program. SnagAJob.com’s recent test, which generated a 10% response among inactive ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 41 min 51 sec ago By Lindsay Rittenhouse - 1 hour 43 min ago By Ilyse Liffreing - 2 hours 11 min ago By Simon Dumenco - 2 hours 25 ...