Heineken UK is launching ‘The Really Good Cider’ campaign, putting the Inch’s Cider portfolio at the centre of a multi-channel, multi-million-pound media campaign spanning TV, OOH, digital and social.

Heineken has launched a “sustainable” UK cider brand. Inch’s, which turns the waste from its production into green energy, will roll out in the UK both the on- and off-premise, Heineken said today.

Heineken UK has added two new ciders to the lineup of its Inch’s brand. Inch’s Cloudy and Inch’s 0.0 have begun rolling out across grocery, wholesale and convenience channels. Inch’s 0.0 (rsp: ...

Inch's, a modern cider brand launched by HEINEKEN UK, successfully revitalised the declining UK cider market by appealing to younger consumers. Inch's, a modern cider brand launched by HEINEKEN UK, ...