There will be College Football Playoff football at Autzen Stadium. Oregon (11-1, 8-1 Big Ten, fifth seed CFP) held its place in the final... The Oregon women’s basketball team (10-0) defeated the ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...

If elections were decided by the internet’s views on sex appeal, New York Democratic mayoral candidate Zohran Mamdani would already be living in Gracie Mansion. As it is, the state assemblyman still ...

TUCSON, ARIZ. — On a Saturday afternoon, Deja Foxx is staging a TikTok Live in her living room. A phone tripod is set up in front of her kitchen table. The frame is centered on a slouchy sofa against ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

The year saw creators moving beyond platforms, appearing on TV debates, film promotions, festive campaigns & large outdoor ...

Stewart posed in nude lipstick for a new MAC Cosmetics campaign and gave PEOPLE tips on how to take the perfect cheeky photos MAC Cosmetics All eyes are on Martha Stewart. The lifestyle expert and ...