Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Instagram is one of the best social media platforms on which to build brand awareness and gain a loyal following. However, getting your account found and your posts seen may seem like a truly magical ...

Marketers are increasingly turning to AI and advanced analytics tools to close long-standing gaps in measuring marketing impact, especially on Instagram. Industry experts stress that while AI ...

Last week, we spotted an early test of Instagram's new profiles for business users. Now, it looks like Instagram is also starting to test analytics features for businesses. New screenshots show the ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

Instagram began testing hiding public like counts globally on Thursday, after experimenting with the design tweak in several individual markets abroad. People who upload photos and videos will still ...

Instagram is rolling out a new ad format that lets marketers reach target audiences through Stories, the ephemeral feature that strings together images and videos into a single post. "Promote for ...

With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand using Instagram is doing it well. To evaluate whether your ...

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram ...