Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
Absolute Radio is in talks with its parent group Bauer over the potential for rolling out its registered-listener model and accompanying ad targeting product InStream elsewhere in its portfolio. The ...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Eric Hochberger, CEO and co-founder, Mediavine. On the mobile web, outstream is in, ...
NEW YORK, NY, UNITED STATES, April 6, 2023/EINPresswire.com/ -- PadSquad, the high-impact advertising experiences leader, today announced it has acquired patent ...
Cedato, the leading programmatic operating system for video, is announcing today the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream ...
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