Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

18 Lessons Learned From Failed Customer Acquisition Cold Email Demands Ethical List-Building Cold email as a customer acquisition strategy flopped for us—not because it doesn’t work, but because it ...

What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

Amica uses the HyperIntelligence® feature of the Strategy One platform, integrating insights into frontline representative workflows to facilitate high-quality customer care. HyperIntelligence helps ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. y yinka ...

Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make up the majority of a company’s customer base, yet many are served ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...