In the 1960s, the counterculture fell in love with posters. By the 1970s, posters were an indispensable part of promoting live music — and the new New Orleans Jazz & Heritage Festival had to have one.

VERY INTERESTING RIGHT THERE, BUT ALSO JAZZ FEST POSTERS HAVE ACTUALLY HELPED LAUNCH THE CAREER OF MANY LOCAL ARTISTS. IT’S TRUE. I SAT DOWN WITH ONE OF THOSE ARTISTS WHO CREATED A COUPLE POSTERS IN ...