Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Good marketing can have a huge impact on how nonprofit organizations achieve their fundraising goals and engage their communities. Though their financial objectives are different, nonprofits can learn ...