It’s now been a year since the introduction of the General Data Protection Regulation (GDPR). Since its introduction in May 2018, more and more people have become ‘data aware’. Organisations that fail ...

Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. As the member leader of the Forbes Technology Council ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Social media ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

Conventional wisdom suggests that transparency and trust are inextricably linked in the relationships between advertisers and their agencies. However, what if, in this complex world, there is the ...

Every private equity investment is made on the premise of future returns. In many cases, those investments pay off in spades. However, what if weaknesses in your marketing structures are quietly ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...