Nobody likes being in the dark, especially when it comes to making decisions. The more information we have, the better we can manage the outcome. This is exactly the case with paid search and why ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

In marketing you must jump at your opportunities, sometimes requiring a flying leap. In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from ...

Amazon quietly released a new analytics dashboard last week to marketplace sellers that Amazon vendors previously paid a hefty annual subscription fee for. The dashboard, called Amazon Brand Analytics ...

SellerSprite has launched its 2026 Amazon Growth Intelligence Toolkit, a unified platform connecting product research, ...

Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

Here are some tips on how to teach copywriters why long-tail keyword research matters in modern SEO – and some tools to help them do it successfully. Good quality content is incredibly important to ...

Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant ...

Competitive keyword analysis should play in integral part in your paid and organic search optimisation strategy. As paid search activity continues to grow, so will the number of businesses you compete ...

With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided] ...

Researchers have conducted a quantitative keyword analysis of 30 million articles in the life sciences over a nearly fifty-year period (1970-2017) and found that 75% of total emerging keywords, at ...