Keywords have been the foundation of search engine optimization (SEO) since the inception of search engines. As keyword ranking evolved over the decades, so has the way we track them. Tracking ...

Keyword research can give you great insight into customer problems, needs, desires, and intent. Categorizing the keywords you’ve found is an important step in putting together potential campaigns and ...

Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive ...

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and topics ...

Sometimes we get carried away with details, letting the big picture slip from view. However, when it comes to SEO, the devil isn’t in the details or yet another little known keyword targeting and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whatever type of marketing you do, I’m sure you know all about funnels. You almost certainly ...

Too often, SEO and content strategies are built around keywords, not user behavior. But keywords alone don’t tell you what users need – intent does. Performance marketers often ask too much from users ...

Yes, there is someone at the heart of every marketing department that is determined to come up with more acronyms, because that always makes everything better. We’ve already got top of funnel content, ...

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just ...