Lego just revealed its ‘most significant evolution’ in 50 years — and it’s going to bring its toys to life

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO Just Announced Its Biggest Innovation Since the Minifig

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)
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Lego has redesigned its brick for the first time since 1958

The Lego company has not made any major redesigns to its brick since the debut of the modern brick in 1958, so this is pretty big news. But what does it mean? In a continuation of screenless play, Lego is not trying to make the brick something it isn't, in this case, but simply offers an elevated experience for all ages.

CES 2026: Lego's Smart Brick adds sound and light to your builds—but it's not AI

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED lights that brings sets to lif.
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Lego Debuts 'Smart Brick' at CES, Bringing Light, Sound and Silicon Into the Classic 2x4

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star Wars.
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