But the ultimate responsibility for identifying and following up on qualified leads rests squarely on the shoulders of the solution provider. And that's why an increasing number of solution providers ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

All right, when it comes to lead generation, part of the things that you have to do deals with creating business networks. The logic here is that, since you have connected with them, you can then go ...

Newcastle-based iamproperty has acquired lead-generation business The ValPal Network in a deal expanding its proptech services.

Iamproperty bosses says the acquisition will help it unlock more profitability for its clients ...