If you think you know Levi’s, 2025’s lineup of jackets, jeans, footwear and more shows just how far the original blue-jean ...

Under a new chief executive, the brand known for jeans is aiming to be a full outfitter, working primarily through its own stores and e-commerce. The Levi’s Eureka Lab in San Francisco, where the ...

For serious denim collectors, wearing a certain Levi’s tab can be the ultimate status symbol. The label’s Orange tab, for one, is a holy grail for 1960s-era flared jeans; the Silver tab reflects ...

Finding the perfect pair of vintage Levi’s used to require hours at a thrift store, endless eBay searches, and often a few visits to the tailor. For some of us, it was among the most noble of fashion ...

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...

In the menswear world, Japanese denim—artful, high quality, often woven on vintage machinery—is as universally beloved as french fries and Pedro Pascal. Levi’s, born and headquartered in San Francisco ...

Well-known denim business Levi Strauss & Co. has been expanding its retail presence in Orange County. In December, it opened its largest Orange County store, called Levi’s Dry Goods, at The Market ...

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

Levi's didn't invent denim, but it did invent blue jeans as we know them today. The 170-year-old retailer has weathered world wars, the Great Depression, and the cyclical nature of fashion. Its jeans ...