“There has always been an incredible appetite to advertise in live programming, but now, programmatic and the mass shift toward streaming are adding a layer of complexity to the space,” said Travis ...

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Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth annual ...

Instagram will experiment with longform creator content, episodic series and live programming on TVs as it looks to take on the living room. In addition, Instagram is testing horizontal video, as well ...