This article explains what loot boxes are and why they have become controversial. It explores how loot boxes are designed to make us want to buy them, covering design concepts including: Loot boxes ...

Loot boxes are expected to generate $20.3 billion in revenue by 2025, a new report by Juniper Research found. The company added that over 230 million gamers -- or 5% of players -- are expected to ...

Whenever a term from the world of video games enters broader society, it’s a safe bet that it’s not for a good reason. Loot boxes—like Hot Coffee or Gamergate—don’t buck this trend. For at least the ...