In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

Royal Caribbean reveals Points Choice, a major new loyalty system linking Royal, Celebrity, and Silversea with fresh perks ...

Traditional travel loyalty program perks, such as points and elite status, are becoming less influential in maximizing a guest’s experience. Travelers increasingly prefer personalized experiences and ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

Travel loyalty programs are ubiquitous. The Points Guy has 3 million followers – most looking for inspiration and ideas to maximize their travel and credit card rewards. Seeking value is a big ...

Most travelers want to fly around the world for less money, so much so that airline loyalty schemes and frequent flyer programs have become a staple for the modern jet-setter. Some airlines with the ...

Ikea is updating the Ikea Family loyalty program with the ability to earn points for activities ranging from creating a gift registry to making a purchase, the company said Wednesday. Members earn 1 ...