Find out the four types of social media influencer and which type is best for your organization's digital marketing efforts. The global social media influencers market has more than tripled since 2019 ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Independent influencer marketing agency The Social Club has released a whitepaper on influencer trends in New Zealand including industry averages, growth and best practices. The agency gathered data ...

When I launched my first influencer campaign for a boutique brand, I assumed I needed big influencers because it looked glamorous on paper, but I didn't see the results the brand wanted. Engagement ...

A new study looked at how much creators earned from brand deals between 2015 and 2021. Rates have been increasing, with nano influencers making 36 times more than they did in 2015. The exception is ...