OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

AND EVERYDAY PEOPLE ON ALERT. BREANA: FROM DANCING TRENDS TO COMEDY, TIKTOK IS AN APP FOR ENTERTAINMENT, FUN AND GAMES. BRITNEY USES THE APP EVERY NOW AND THEN. >> I DID NOT DO ANY CHALLENGES OR ...

When you leap into people's arms and get thrown in the air to momentarily fly like Superman, expecting to be caught by those people, what could possibly go wrong? (Photo: Getty) You can call yourself ...

After the ‘Door Knock Challenge’ took off in TikTok and caused widespread concern, people are curious to know what it is and why it is dangerous. Here is everything you need to know about this new ...

Forbes contributors publish independent expert analyses and insights. Alison Escalante M.D. covers neurodiversity, pediatrics and parenting. Five years after the first reports of teenagers dying from ...