Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

Conventional wisdom suggests that transparency and trust are inextricably linked in the relationships between advertisers and their agencies. However, what if, in this complex world, there is the ...

Tim Sleath is vice president of product management at Exponential. I am often asked these days about our stance on transparency – the subject comes up in RFPs and has become the subject du jour in the ...