It’s an important question for all marketers to ask themselves: Does measurability reign supreme, or does creating the best consumer experience? We all want to claim the latter, but the reality is ...

2025 seems to be a promising year for the OOH industry due to the foundation of measurability laid in the previous year. The year 2024 was all about the pilot launch of RoadStar by the Indian Outdoor ...

Josh Chasin is out as Chief Measurability Officer of VideoAmp, one of three audience measurement research suppliers to receive conditional certification as an advertising currency by the U.S. JIC ...

48% of respondents outsource management of paid search to agencies, 35% use free or propriety tools, and 17% purchase 3 rd party tools to aid search program management. Online advertisers focused on ...

Never before have business-to-business (B2B) marketers faced such enormous pressure in their jobs. With competition intensifying and prospective customers becoming increasingly elusive, companies are ...

Segmenting your market is an effective way to increase sales among a specific target audience, but it can backfire for several reasons. Your audience might shrink when you carve out a niche in your ...

Gour Gupta, CEO - The Max, and Managing Director of Tribes Group has been a part of the OOH fraternity for more than two decades. Gupta’s past stints were with two very successful OOH agencies. He ...

The Army Resilience Directorate Measurability Assessment Guidebook is utilized by Program Managers and evaluators to prepare, conduct, and complete effective measurability assessments of the ARD ...

New privacy norms are driving signal loss for marketers. But losing the ability to track users doesn’t mean losing the ability to measure marketing impact, says Betsy Ray of marketing agency Kepler. I ...