Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

A novel, open-source, deep learning model can accurately quantify 18 anatomic and Doppler measurements in echocardiography, showing promise that it can one day automate this process and save time, ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, which paves the way for Nielsen’s traditional panel measurements to be ...

The foundation of successful experimentation begins with having the right people and support structures. This starts with hiring skilled data scientists or analysts who understand marketing ...

AI from Stanford Reads Disease Risks in Sleep: SleepFM Predicts Over 130 Ailments from One Night.

With electronics increasingly facing the challenges of high speed and more complex designs, test and measurement vendors an avalanche of test data to process. In response, they are increasingly ...

Digital marketing and analytics leaders within pharmaceutical companies and advertising agencies are increasingly frustrated with the lack of visibility into what makes up campaign performance ...