Yahoo

TV Ad-Measurement Firm iSpot Acquires DRMetrix to Boost DTC, Direct Response Capabilities

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

DoubleVerify Launches DV Authentic Streaming TV™ at CES 2026, An Industry First Solution Combining Media Quality and Brand Suitability Measurement with Dynami…

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...
Seeking Alpha

DoubleVerify To Acquire Rockerbox, Adding Outcome Measurement and Attribution Capabilities to Its Suite of Performance Measurement and Optimization Solutions

DV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes. The transaction also expands DV’s ...
Nasdaq

Comscore Expands YouTube Audience Measurement Capabilities to International Markets

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...