Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

A “measurement” is any observation that reduces uncertainty. As I’ve written previously: [E]verything that truly matters in business can be measured somehow. This claim always generates push back by ...

In the dynamic landscape of restaurant marketing, understanding the impact of campaigns is essential for making informed decisions and driving growth. Restaurants utilize various methods to measure ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

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What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

The TotalSocial® Measurement System Will Measure Uplift in Consumer Conversations Stimulated by in-Theater Advertising and Promotion NEW BRUNSWICK, N.J. and MONTREAL, Feb. 4, 2020 /PRNewswire/ -- ...

Just as important as creating a strong marketing plan isfollowing through on the results. How will you know which ads areworking if you don’t analyze the results? Check theeffectiveness of your ...