Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Laser measurers are so much easier and more practical to ...

NEW YORK--(BUSINESS WIRE)--Imagine a tool that does it all: measures short distances, calculates long ones, aligns surfaces, and even gives you accurate angles, all while fitting in your hand. That’s ...

Tracking your bottom-line sales revenues is not enough to give you the critical information you need to create the most effective sales plans and results. Knowing how products sell by price, ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

In ancient times when someone needed to make a measurement, they would turn to something close at hand, often literally a hand. A tradition that originated thousands of years ago in Egypt that is ...

Employers measure employee job performance through a variety of tools and processes. Some use more than one, but smaller businesses often choose one tool that works best for them and use it ...

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.