Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Microsoft’s latest updates give advertisers more control over PMax, from acquiring new customers to improving visibility and ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, ...

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. "Brand lists allow greater control over brand image and ad visibility, including the brands you don't want your ads to ...

Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...