With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of ...

More than half (52 percent) of global online sales in 2018 were made on the top 100 marketplace sites like Alibaba, Amazon, eBay, and others, topping $1.86 trillion according to analysis by Internet ...

Companies, across a variety of industries, are increasingly taking a multi-channel approach to core product and service ddelivery. While a company-owned website or app often remains the primary way ...

Improved performance: According to Forbes, marketers who utilize three or more channels in a campaign earn a 287% higher conversion rate compared to those relying on a single channel (1). Seamless ...

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign ...

These days, people consume information through a variety of sources and online platforms, so when it comes to marketing your business, it is difficult to know which avenue to target for the very best ...