The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture ...

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

In an era where digital competition is fiercer than ever, search engine optimization (SEO) and online visibility have become critical components of a successful digital strategy. For news media ...

YouTube SEO helps videos rank higher and attract subscribers to your channel. Read on to learn how to optimize your videos for search purposes and maximize subscriber growth. First, let’s cover the ...

This week, the ClickZ Media team was on the ground at SXSW London, where search took center stage—not as a channel, but as a mirror of shifting behavior. Google’s Vanessa Kingori framed search as a ...

Have we officially entered the post-search engine era? Today, when most people ask questions online, it's not websites answering—it's AI. People are job hunting on Perplexity instead of Google. Home ...

What’s the “new” SEO? It’s “search everywhere optimization.” This means that, as organic search strategists, we must take more ownership to optimize beyond Google. Search is more fractured than ever, ...

Here's a grounded approach to keyword optimization that prioritizes clarity, structure, and real user experience.

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...